The net whispered sweetly...

[pasithea]

Read an article about TV ads that are being run at the moment by both the right and the left to try to sway opinions.

Congratulations everyone. We are now living twenty minutes into the future.

Comments

[tracerj.livejournal.com]

The TV show Max Headroom is the origin of the phrase. Basically, it's used to mean something like, "This is a future view of a trend that exists in the present." Remember how in Robocop there were ads for an unlikely gas-guzzling road-monster called the SUX 3000 and we all laughed because that was too damn absurd to be true, and then we got the H2 and stopped laughing? Those ads could be considered twenty minutes into the future of 1981.

[dv-girl.livejournal.com]

The current Chrysler 300 series cars look almost exactly like the SUX 6000.

[dv-girl.livejournal.com]

I thought '20 minutes' was a rather clever interval of time. As in, "Before this show ends, this will be reality." or "Soon enough you don't want to change the channel." It was in effect functioning as a kind of meme, re-enforcing the world it proposed.

I loved that show. It was so dark and brutally honest. Definitely one of the better shows of its era. (Though there wasn't much competition) http://en.wikipedia.org/wiki/1987-88_American_network_television_schedule

[ff00ff.livejournal.com]

Ah, thank you. My short memory only remembers Max Headroom as a coca cola ad campaign.

[gomezkitty.livejournal.com]