I yawn at ad campaigns and I hope they mean 'young women' when they say girls, but other than that, this is fairly interesting just in terms of process. http://youtube.com/watch?v=MFPGa0pKyTg
I think they mean girls, as younger than 13-18. That's when you preconceptions are formed by things that you don't even know are bombarding them.
...Besides, I always hated the whole calling teens 'young adults.' Let them be kids if they want, but treat them like adults if you're going to use adult words.
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...Besides, I always hated the whole calling teens 'young adults.' Let them be kids if they want, but treat them like adults if you're going to use adult words.
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Yeah, pretty much teenagers.